Samenvatting

Framing is a not a new subject in science, but scientific interest in this matter is increasing lately. Being a quite abstract and somehow indefinite research object, framing theory is not yet fully developed and used in every research field in the same way. This article explores framing theory from a neurolinguistic perspective and shows why framing is important as well as inevitable in any form of communication or text. A case - framing crisis - is used to show the body and impact of different frames. The main argument is that it is impossible to communicate without frames and that the chosen frame has a great impact on the way the public will interpret certain events or situations.